ound is a concept unbound by seasons, dedicated to creating thoughtfully crafted necessities, constantly evolving through passion and exploration.

ound's collections aim to evoke moments of intimate creation and deep connection. Their garments are not only visually appealing but also incredibly smooth to the touch, each piece imbued with meticulous craftsmanship, superior quality, and timeless appeal. ound focuses on undyed wool pullovers and cardigans. The collection embodies a philosophy of understated luxury, adhering to sincere craftsmanship in every piece, respecting nature, and resonating with one's inner self.

All wool products are unique and produced in limited quantities. Exquisite craftsmanship ensures the distinctiveness of each piece. This ingenious craftsmanship establishes an emotional bond between the garment and the wearer. At ound, the greatest luxury lies in harmony with oneself and in alignment with one's values. In this era, true luxury lies in privacy and simplicity.

ound's handmade knitwear is sourced from Uruguay and Argentina, regions renowned for their exceptional fibers and rich textile traditions. South American craftsmanship is rooted in the cultural heritage of indigenous peoples, incorporating unique techniques often overlooked.

Many rural women rely on this ancient craft for their livelihood, forming highly skilled hand-knitting communities. These collaborations enable artisans to create sustainable livelihoods, allowing them to support their families while preserving traditional skills in their hometowns.

ound collaborates with leading artisan communities to ensure products meet the highest quality standards. Each hand-knitted garment takes three to five days to complete and, with proper care, can last a lifetime.

Drawing inspiration from the colors of nature, ound uses only undyed fibers, celebrating their natural hues. A rich tapestry of colors is created through the blending and weaving of various yarns. The current collection uses superfine wools such as Merino and Corriedale, as well as mohair, alpaca, cotton, and chaguar fibers, with many more to be explored. All materials are chemical-free.